Diwali Party

Diwali Party is the identity for a Diwali celebration in New York, carried across invitations, matchboxes, stickers, coasters, a drinks menu, and a party app. Every motif is an original vector illustration: diyas, rangoli, sparklers, and wrapped gifts drawn as bold shapes in the festival’s saturated pinks, greens, and blues, with a playful “Let’s get LIT” voice to match. The app’s intro animation was coded in Figma Make.

Role: Brand Designer; UI Designer; Illustrator
Timeline: 1 week
Team: Solo
Skills: Visual Identity; Illustration; UI Design; Coding

The “Welcome to Diwali Party 2026” poster on a stand against green.

A spiral rangoli coaster under a glass on a bar counter.

The drinks menu on an iPhone 17 Pro against a blue background.

Design decisions

Diwali is the ancient festival of lights that originated in India. Food acts as a medium for hospitality, family bonding, and spiritual gratitude. The festival is celebrated with friends and family through gifts and communal fireworks. Each of those symbols is built into the identity, set in high-saturation colors that feel celebratory and playful, but modern.

01
Food is culture
Jalebi and samosa, the sweet and savory staples of any Diwali spread, became stickers and coasters.
02
Gifts for friends and family
The wordmark is a wrapped present: color-blocked paper tied with a gold ribbon.
03
Lights and fireworks
The diya and sparkler carry the “Let’s get LIT” voice across the invitation, matchboxes and app.
04
Saturated, but modern
High-saturation color says celebration and play. Flat geometric shapes and a clean grid keep it from feeling traditional.